A like aperitif, automobiles


The Aperitif was born in Turin over 200 years ago. It was actually 1786 when Antonio Benedetto Carpano began production under the arches of Piazza Castello, an aromatic wine containing a special infusion of herbs and spices. It became known vermouth to the rest of the world. From then on, it was to be the aperitif “par excellence” and one of the symbols of the city. So much so that, in nineteenth-century Piedmont, numerous commercial enterprises were set up to export this unique product throughout Europe and the world. Among these companies, Martini & Rossi was soon to distinguish itself and “Martini” soon became synonymous with the aperitif itself. A single word – but also a unique taste and flavour – to define a pleasant custom with cosmopolitan style but also with sound Torinese roots.

Such a product is also a ritual, because the term ‘aperitif’ does not only indicate a drink but also a typical, social trend with long standing roots in the Piedmontese capital. Once, intellectuals, politicians or just visitors would meet in the city’s first ever cafés to sip a vermouth and debate politics and culture. 

From six o’clock in the evening in Turin…..the party begins.

Under the arcades in the center, in Piazza Vittorio Veneto, in the characteristic Quadrilatero Romano or in the dehors of bohemians the Murazzi del Po or in C.so Moncalieri, there are many places where you can choose your favorite aperitif, whether trendy or ethnic, traditional or innovative.

 Caffè Roma già Talmone, Piazza Carlo Felice

Platti, C.so Vittorio Veneto II 72

Bar Leri, C.so Vittorrio Veneto II 32

Arancia di Mezzanotte, Piazza Emanuele Filiberto 11

Hafa Caffè, Via San Agostino 23 c

Caffè Norman Via Pietro Micca 22

Sfashioncaffè, Via Cesare Battisti 13

La Drogheria, Piazza Vittorio Veneto 18

Bar Elena, Piazza Vittorio Veneto 5

BAR 21,Piazza Vittorio Veneto 21,

Gallert, Via Po 57,

Gugliemo Pepe, Via della Rocca 19

Caffè San Carlo, Piazza San Carlo 186

Caffè Torino, Piazza San Carlo 204



Automobile lovers, will enjoy the “National Automobile Museum” in Corso Unità d’Italia tells the history of motor cars, from the earliest years to the 1980s, with an exhibition of more than 200 vehicles.